In this beautiful ad, Pepsi says, ‘This Ramzan, spread the light!’ (Watch video)

Watch this beautiful ad promoting a novel initiative

Written by: Sakshita Khosla

Updated: July 16, 2015, 4:27 PM IST

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July 16: PepsiCo Pakistan has teamed up with Liter of Light (a global, grassroots movement committed to providing affordable, sustainable solar light to people with limited or no access to electricity) and has started a new and novel initiative whereby they will donate Re. 1 for every 1.75 L bottle of Pepsi purchased, towards projects to electrify small towns and villages. Read: Pepsi IPL 2015 Teaser Video: Shah Rukh Khan & Salman Khan look-alike will make you laugh in latest IPL 8 promotional ad!

The ad has cashed in on the festive occasion of Ramazan to promote the initiative through this new ad starring prominent Pakistani actors Sanam Saeed and Hamza Ali Abbasi. The ad shows the actors going around villages and twons collecting empty Pepsi bottles and in the end they use the bottles to illuminate the places.

The ad has been created by branding and advertising firm J. Walter Thompson Pakistan and invites consumers of Pepsi to buy Pepsi bottles and do their part in spreading eco-friendly electrical solutions for lesser privileged areas of the country. Watch this beautiful ad which is also a tribute to the holy month of fasting in Ramzan.