As actress Rhea Chakraborty arrived at the Narcotics Control Bureau (NCB) office in Mumbai hearing on Tuesday, she grabbed a lot of eyeballs on social media as she sported a T-shirt which had a powerful quote written on it.Also Read - 'Patriarchy' Debate Spills Over to Twitter After Rhea Chakraborty's T-Shirt Message Goes Viral

Chakraborty, who was arrested  in connection with drugs-related allegations in the Sushant Singh Rajput case, was seen in a black tee with the quote: “Roses are red, violets are blue, let’s smash the patriarchy, me and you.”

Soon after, the viral picture reignited the ages-long debate of patriarchy with many slamming the actress questioning how it has anything to do with the arrest, while others blamed patriarchal notions for unfairly targeting a woman.

However, there is also a hidden meaning behind the T-shirt and it’s related to sanitary napkins. Notably, the T-shirt is part of the ‘Roses are Red’ campaign run by popular online clothing and accessories company, The Souled Store.

The campaign aims to increase awareness about menstrual hygiene and raise funds to provide sanitary napkins to rural women. 1 t-shirt sold equals to 1 girl’s yearly requirement of sanitary napkins.

The T-shirt flaunted by Rhea is a part of Souled Store’s campaign which contain 12 ‘Roses Are Red’ poems centred around feminism which highlights various gender-based issues faced by women on a daily basis.

Rahul Bose, Dia Mirza and popular social media influencers like Miss Malini, Tanmay Bhat and Ananya Johar have also participated in the campaign in the past.

Here is the complete campaign statement by The Souled Store:

”Did you know that 80% of women in India can’t afford sanitary napkins, causing them to miss up to 5 days of school/ work every month? In addition to this, a lack of education about menstrual hygiene and period management causes women to resort to unsanitised cloth, ash, husk and sand during their period.

The Souled Store, in collaboration with GiveHer5, is all set to change this. In order to increase awareness about the problem and raise funds in an innovative and engaging manner, we decided to launch a limited edition range of merchandise.

Our range includes t-shirts and badges which contain 12 ‘Roses Are Red’ poems centred around feminism which highlights various gender-based issues faced by women on a daily basis. Each order will also contain a “Quick Guide to Feminism” book filled with interesting activities, and some food for thought. 1 t-shirt sold = 1 girl’s yearly requirement of sanitary napkins!”