The motto of this new gun control PSA is to urge adults to lock up their guns when there are young children in the house. Since kids have no understanding of boundaries or privacy, so they’ll fiddle through drawers for absolutely anything they can get their hands on, including something harmful. Also Read - Sex on Their Minds! Online Sale of Sex Toys Rises to 65% Post COVID-19 Lockdown in India, Mumbai Tops the List

So as to not come up with a violent PSAthis video does not make use of guns to depict but instead it uses dildos! Two small children are seen play fighting with sex toys (dildos) while wearing helmets without being aware of what they are playing with while the mothers look horrified, as their kids use fake penises as swords. Also Read - India's Joshna Chinappa Breaks back Into World's Top-10 Squash Rankings After Raneem El Welily Retires

“If they find it, they’ll play with it,” the narrator says, “so always lock up your guns”. Now that’s a powerful punchline1 Also Read - Sex Dolls to Fill Empty Stands? FC Seoul Football Club Apologises

The ad comes from Evolve, an organisation committed to reducing gun violence while taking no political position on the issue of gun control.

Watch Shocking PSA: ‘Evolve’ uses sex toys to promote gun safety!