Swachh Bharat: Amitabh Bachchan, Anushka Sharma and Other Celebs Join Forces To Promote Campaign Using #ChaloChamparan

20000 Swachhagrahis have launched a ‘Satyagraha se Swachhagraha’ campaign to work for freedom from open defecation.

To mark the 100^th year of Mahatma Gandhi’s Satyagraha movement, a campaign named ‘Satyagraha se Swachhagraha’ has been organised in the Champaran district of Bihar. Champaran is an indelible part of history. The Father of the Nation Mahatma Gandhi had launched Satyagraha from Champaran; the movement that was used to fight the British in 1917.

Also known as #ChaloChamparan, the sole aim of the campaign where 20000 Swachhgrahis gathered in Bihar, is to spread awareness about building toilets and stop open defecation. Bihar has so far lagged behind and is currently performing poorly in terms of sanitation coverage at 45%. The week-long community sanitation drive which launched on April 3 across rural Bihar has managed to gather support from various Bollywood celebrities who are also Swachh ambassadors.

Megastar Amitabh Bachchan who is the campaign ambassador for Banega Swachh India, along with Padman actor Akshay Kumar, Madhuri Dixit and Anushka Sharma have taken up to their Twitter handles to share their messages through short videos. Using the hashtag Chalo Champaran, the actors saluting the spirit of 20000 Swachhagrahis and asked more and more people to join the movement.

Have a look at their prominent tweets:

चम्पारण सत्याग्रह के सौ साल बाद, चम्पारण स्वच्छाग्रह! इस मुहीम से जुड़ने के लिए, अमिताभ बच्चन जी का आपको संदेश! https://t.co/EPyNHolbfy @srbachchan #चलो_चम्पारण #ChaloChamparan@PMOIndia @narendramodi

— Swachh Bharat (@swachhbharat) April 2, 2018

देश में स्वच्छता की क्रांति आप सब स्वच्छाग्रहियों के दृढ़ निश्चय का ही परिणाम है। देखिये, @MadhuriDixit जी का आप स्वच्छाग्रहियों को संदेश https://t.co/AiJEDtF4dQ #चलो_चम्पारण #ChaloChamparan@PMOIndia @narendramodi

— Swachh Bharat (@swachhbharat) April 2, 2018

10 अप्रैल को चम्पारण की पावन धरती से, हम एक स्वच्छ भारत का संकल्प लेंगे. सत्याग्रह से स्वच्छाग्रह की इस मुहीम से जुड़िये, देखिये @akshaykumar जी का आपको संदेश. https://t.co/FB9i4XdOLQ #चलो_चम्पारण #ChaloChamparan@PMOIndia @narendramodi

— Swachh Bharat (@swachhbharat) April 2, 2018

जब मिलकर बोलेगी नारी, तो सुनेगी दुनिया सारी! सुनिए, @AnushkaSharma जी का देशभर के स्वच्छाग्रहियों को संदेश! https://t.co/78QeKE0LaO#चलो_चम्पारण#ChaloChamparan@PMOIndia@narendramodi

— Swachh Bharat (@swachhbharat) April 2, 2018

Prime Minister Narendra Modi will join the ‘Chalo Champaran’ campaign on April 10 for the closing ceremony and will address four lakh ‘Swachhagraha activists’ across the nation, who are working for ‘freedom from open defecation’. PM Modi will also honour the efforts taken by the Swacchagrahis to promote the Swachh Bharat Abhiyan campaign- the cleanliness drive launched by him in October 2014.