English
Shloka Mehta, the elder daughter-in-law of Mukesh Ambani and Nita Ambai, recently gave a rare interview when she appeared on The Krish Kothari Show along with Maniti Shah, the co-founder of her social welfare project, ConnectFor. Shloka, who is married to Akash Ambani, spoke about how ConnectFor works, what it has achieved, and how it is helping many people. She also shared a small glimpse of life inside Antilia, the Ambani family home, which is known as one of the most expensive houses in the world.
ConnectFor is a non-profit organisation that helps NGOs by connecting them with volunteers, training support, and other useful services. It was started in 2015 as part of a Corporate Social Responsibility (CSR) effort supported by the Rosy Blue Foundation, which is linked to Mehta’s family business.
The main goal of ConnectFor is to strengthen the social sector by bringing together NGOs, volunteers, and companies. The organisation tries to create a smooth partnership between all three groups and provide them with the resources they need to work better and make a bigger impact.
During the Krish Kothari Show, Shloka Mehta shared the interesting story of how her NGO, ConnectFor, first began and surprisingly, it started during a casual card game. She explained that a friend who had just moved back to India from the US asked her for advice on finding meaningful volunteer work before joining a corporate job. The friend also said she found it very hard to connect with NGOs.
Mehta, who had earlier worked with the Rosy Blue Foundation, noticed that many CSR grants kept going to the same NGOs again and again. This was partly because companies needed proper audited reports and yearly impact reports, which only a few NGOs could afford to produce.
She said she realised something important that there were many skilled people who wanted to help, and many NGOs that needed support but could not hire people to write reports or handle audits. “If both sides could connect, it would help everyone,” she told the show, as quoted by Economic Times.
Shloka Mehta also shared a touching story that showed how ConnectFor changed someone’s life. She remembered getting a call from a woman who wanted to volunteer in the early days of ConnectFor. “I was really clueless about what to do to fill my time,” the woman wrote. Shloka connected her to a children’s shelter home, and the woman agreed to volunteer three times a week. A year later, Mehta received a heartfelt email from her.
In the email, the woman said she was going through the hardest phase of her life when she joined ConnectFor – she had just lost her husband to cancer and did not know how to cope with the loneliness. Volunteering with the children gave her happiness, comfort, and a new sense of purpose. “That was the intention behind starting ConnectFor,” Shloka added. Despite the shelter being small, with only around 50 children, the positive changes for both the volunteers and the children were deeply rewarding.
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