This place recorded highest number of extra-marital affairs in India; it is…, not Delhi, Mumbai, Noida, Bengaluru, Gurugram, Kolkata

As per Ashley Madison's latest data, Kanchipuram in Tamil Nadu experienced the most signups in India, even surpassing large metros such as Delhi and Mumbai.

In India, marriage is steeped in tradition. Marriage is viewed not only as a bond between two people, but also as a bond between two families, encompassing the values and responsibilities associated with them for a lifetime. Importantly, with changing times, changing lifestyles, and technological advancements, there are also changing patterns related to marriage. One trend that is staggering and surprising in the changing times is that of extra-marital affairs, which have significantly different rates between different areas.

Ashley Madison, a married dating application, has just published user statistics for June 2025 — and as per the data, India is one of their fastest-growing markets, mainly due to an increase in new registrations from small cities and towns.

Which Indian town topped the charts for extramarital affairs in 2025?

As per Ashley Madison’s latest data, Kanchipuram in Tamil Nadu experienced the most signups in India, even surpassing large metros such as Delhi and Mumbai. This marks a significant shift, as the town was ranked 17th in 2024. None of the provided data provided an in-depth explanation for this intense spike, but Kanchipuram’s extraordinary increase speaks to the app’s growing influence in tier-2 and tier-3 cities — even as a number of larger cities see a relative slowdown in activity.

Who are the top 20 Indian districts with the most extramarital signups?

The newly released list of the top 20 Indian districts by Ashley Madison signups features a strong presence from the Delhi-NCR region. Notably, six districts within Delhi made the cut — including Central Delhi, which ranked second overall, along with South West Delhi, East Delhi, South Delhi, West Delhi, and North West Delhi. Additionally, neighboring cities like Gurgaon, Ghaziabad, and Gautam Buddha Nagar (Noida) also made the list which showcases the region’s strong use of the platform.

On the flip side, Mumbai sat at the bottom of the Top 20, but cities like Jaipur, Raigarh, Kamrup, and Chandigarh dominated. Tier-2 cities such as Ghaziabad and Jaipur were able to outperform traditional metropolitan hubs with higher total signups and actions. Ashley Madison explained that rankings weren’t based on the new user signups; the metrics considered engagement and intensity of activity too, giving much more insight into changing trends around infidelity and non-monogamous relationships in India.

What does Ashley Madison’s data say about changing relationship norms in India?

Earlier in April, Ashley Madison shared findings from a YouGov survey that looked at global trends in infidelity, revealing India and Brazil had the highest rates of admitted infidelity among adults. Specifically, 53 percent of Indian respondents admitted to having an affair — the highest overall in countries surveyed.

Chief strategy officer at Ashley Madison, Paul Keable, said,” This data highlights a striking trend—India is leading the way in redefining modern relationships, with more than half of surveyed adults admitting to infidelity.”

He stated, “India is already ranked sixth among our global markets, and we anticipate it climbing even higher by the end of the year. These numbers suggest the growing acceptance of non-monogamy, and at Ashley Madison, we provide a space for people to explore those connections discreetly.”

“Ashley Madison is the No. 1 married dating app, with more than 80 million sign-ups since 2002 and hundreds of thousands of new Members monthly. Whatever brings you to the Ashley Madison community, you can feel safe knowing that you’re not alone,” reads the official website of Ashley Madison.