November 28: Online dating application Tinder recently released data stating that there has been a hike of about 400 percent in women users on their app since last year in India. The comprehensive data includes a comparison with other online dating apps like TrulyMadly, OkCupid and Woo. If the statistics are to believed, it means women in India are now using the online dating platform to find partners more excessively than ever before! Moreover, Tinder’s new feature of ‘Super Like’ is more frequently utilised by women than men. Numbers indicate that more than a million Super Likes are sent by Indians every week. (ALSO READ: Are you on Tinder? Mumbai girls & boys talk about the Tinder dating app trend!) Also Read - Bumble, The Online Dating App That Lets Women Make The First Move!
According to Taru Kapoor, Tinder India head, “We are truly excited about the rapid adoption of Tinder in India…women particularly seem to love Tinder, sending more Super Likes than men each week, which is incredibly empowering.” Also Read - Who is Whitney Wolfe Herd? World's Youngest Woman Billionaire at 31
Tinder however did not disclose any details about the ratio of men to women or vice versa in the user database. According to the online dating app, nine out of every 10 users of Tinder are between the ages of 18 to 34. Also Read - TikTok Highest Grossing App of 2020 Despite Ban, Followed by Tinder, Youtube; Netflix 10th
India’s higher population in the age of early twenties favours the use of Tinder, plus the company said that conversations in India last much more than in any other country. (ALSO READ: Smartphones, Facebook crucial to teen romance: study)
Launched in 2012, Tinder quickly became the number one online dating app worldwide. It is available on Android and iOS for free with bonus features in the Tinder Plus pact. Recently, it provided for adding more information in a user’s profile, like job and education information to increase the potential of finding a mate.
But it’s really surprising that more women in India are using Tinder. However, even the leaked data of extramarital dating site Ashley Madison revealed that more of its users were women. That speaks a lot about the society’s perception of men and women.
(Edited by Shweta Parande)