The Kacha Badam trend started when a peanut seller from West Bengal went viral on social media after he composed a super catchy jingle to sell his peanuts. In a video, a man who goes by the man Bhuban Badyakar was seen singing ‘Badam Badam Kacha Badam’ to attract customers to buy nuts from him. Later, musician Nazmu Reachat created a remix of the song, which set Instagram ablaze. Actors and influencers from around the world are now making dance videos on the viral Bengali song.