Team India captain, Virat Kohli strikes an endorsement deal of Rs 110-crore with Puma, the German multinational company. This is the first occasion for an Indian sportsperson to ink a hundred crore deal with a single brand. Kohli shared a picture on Instagram in which the famous cricketer confirms being the global brand ambassador of sports apparel brand Puma. Kohli signed an eight-year deal with Puma to join the likes of Usain Bolt, Asafa Powell and Thierry Henry, among others, as the brand’s face. The 28-year-old was recently in the news for being second to Bollywood superstar Shah Rukh Khan in terms of brand value.Also Read - IPL 2021: MS Dhoni's Cool Temperament Kept Team in Good Spirits Despite The Pressures, Says Ruturaj Gaikwad
Kohli took to Twitter and Instagram to share his latest accomplishment. Posing in Puma gear, the 28-year-old cricketer wrote: “A new era begins now. With @PUMA. #Forever #ForeverFaster.” He shared another picture on Insta, with the caption: “I’m ready for the next challenge with @PUMA. Are you? #Forever #ForeverFaster.” Also Read - Virat Kohli Starts Like a Bullet Train But Slows Down Suddenly: Aakash Chopra After RCB Beat MI
Indian cricketing icons Sachin Tendulkar and Mahendra Singh Dhoni are the only other two Indian sportspersons who feature in the Rs 100-crore club, but through multi-year contracts with talent management agencies, Virat Kohli remains the first to sign a single brand for such a large amount. Also Read - Virat Kohli Consoles Dejected Ishan Kishan After Mumbai Indians Lose, Video Goes Viral | WATCH
Virat Kohli speaking to TOI, said, “It’s a privilege to be part of a great list of athletes that Puma has,” Further adding about the attractive deal, Kohli was quoted saying, “Not just today’s icons like Usain Bolt, but also the brand’s rich history with Pele, Maradona, Thierry Henry and others. Both Puma and I are committed to a long-term partnership. I am impressed by the way Puma has gained popularity and market leadership in India in a short period of time.”
The great eight-year deal with Puma would go on to cover Virat Kohli’s remaining career with the Indian cricket team. A bulk of the endorsement deal, estimated between Rs 12 crore to 14 crores annually, is locked up in fixed payout. Apart from a fixed payment, royalty is promised depending on the brand’s business performance.
I’m ready for the next challenge with @PUMA. Are you? #Forever #ForeverFaster
A post shared by Virat Kohli (@virat.kohli) on
Earlier, according to a report published by ‘Duff & Phelps’, Virat Kohli is ranked No. 2 in the list of Indian celebrities with the highest brand value. He trails Bollywood of Badshah, Shah Rukh Khan. Kohli who was previously ranked number four in the list moved two steps up and on his way, pipped India’s World Cup-winning skipper MS Dhoni, to become the top-ranked Indian cricketer in the list.