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Virat Kohli is one of the most talked about celebrity in the industry. The Indian cricketing captain is constantly in the news for everything from his phenomenal form on the field to his outing with his actress-girlfriend Anushka Sharma. Virat Kohli was recently in the news for having the second largest brand value of 616 crores. Virat Kohli lost the Number one position to King of Bollywood, Shah Rukh Khan, who has been in the industry for more than 25 years. The 28-year-old cricketer has come a long way from his debut in U-19 cricket and grown to become one of the richest sportsmen in India. Virat Kohli inks Rs 110-cr deal with Puma, becomes first Indian sportsperson to do so!
The cricketer has more that 20 brand endorsements in hit kitty, the latest addition being his tie up with Puma for Rs 110 crore. While his ads earn him a lot of revenue, Viral Kohli has been one of the smartest silent investors in our country. The talented batsman has made some very sensible decisions and spread his earnings into what can be looked like a widespread business model. Virat Kohli is clearly one of the smartest businessmen who has learnt the art of diversifying the investments. Here are some of the best investments by the cricketer that proves his genius!
1. Indian Super League’s FC Goa
Virat Kohli became a co-owner of the Indian Super League club FC Goa in 2014. The cricketer who had spoken about his love for football which stands only next to cricket made this sound investment to help in the growth of football in India. The team finished the league stage in the second position in their first season and was first in the league stage in ISL 2015. This was Kohli’s first investment which has given him less that 25% stake in the team at the cost of less than Rs 1crore per year.
2. WROGN
Virat Kohli entered the world of fashion business with his youth fashion brand, WROGN in November 2014. Kohli’s clothing and accessory brand, WROGN has a tie up with Myntra and Shopper’s Stop. With a tagline, “Breakaway Youth Fashion”, WROGN has made its impact and is currently selling across more than 75 offline retail outlets. WROGN also has its own Exclusive Brand Outlet across the country, which was launched in 2016. Targeting 100 centres across the country by 2018, the Bengaluru-based company is planning to launch its own fitness devices as well.
3. Sport Convo
While the investments in WRONG and FC Goa were mainly based in India, in late 2014, Kohli announced his association with London-based social networking start-up ‘Sport Convo’. The Indian cricketer was announced as a shareholder and brand ambassador of Sport Convo which also has its own app. Real Madrid superstar Gareth Bale also announced support for this tech start-up which provides a medium for sports fans to connect and interact with each other.
4. Chisel Gym and Fitness centre
After going on an investment spree in 2014, Virat continued the trend in 2015 with the launch of his own chain of gyms, Chisel. Virat Kohli invested Rs 90 crore to start this chain of gyms and fitness centres which is jointly owned by Kohli, Chisel Fitness and CSE, the sister concern of Cornerstone Sport & Entertainment, which is the agency that manages Kohli. Chisel was started with an aim to launch 75 centres in three years under the brand name.
5. UAE Royals and Bengaluru Yodhas
Following his first ever investment decision, Virat Kohli has also spread his income in other sporting teams like UAE Royals (tennis) and Bengaluru Yodhas(wrestling). Kohli invested into the Dubai-based tennis team, UAE Royals in 2015. The team is led by the tennis legend Roger Federer. The investment in Bengaluru Yodhas was made in December 2015.
6. Stepathlon Kids
In 2016, Virat Kohli took his emphasis on fitness to the next level with the launch of Stepathlon Kids. Fitness has been eyed as one of the best places for startups as people are becoming more and more aware of their weight and body. This healthy practice has led to Kohli’s second investment in this field which is in collaboration with Stepathlon Lifestyle. Stepathlon Kids seeks to tackle fitness issues affecting kids by taking them through to a 30-day pedometer-based virtual race that will help increase awareness on health issues.
These ventures by Virat Kohli follow one of the best models of planned and diversified investments. Virat Kohli, who is well aware of the short-lived career in sports has been capitalising it by making sound investments. He has smartly spread his ventures into different sectors like fashion, fitness, lifestyle and social media. These investments are already giving him incredible returns and will continue to do so in the future. The launch of these brands at a time when he is on a career high assures to boost the popularity making a huge customer base for the cricketer.
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