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Viral video from Pakistan: A video of two Pakistani anchors promoting a juice brand in the middle of a news bulletin has created a storm on the internet, leaving viewers both amused and baffled.
In the video that’s gone viral, the anchor begins the bulletin by taking a sip of the juice and promoting the brand and then go on to talk about the offers that come with the juice. Elaborating on the offers, anchors added that people can win free mobile data after scratching the code on the juice pack.
Pakistan journalist Naila Inayat shared the video clip with the caption: “2-in-1. Abb Takk news anchors sell juice during bulletin.”
2-in-1. Abb Takk news anchors sell juice during bulletin. pic.twitter.com/yn5nRDePEH
— Naila Inayat नायला इनायत (@nailainayat) June 13, 2020
The video has sparked a laugh riot on Twitter, with people posting hilarious comments, while others commenting that ‘journalism is dead in Pakistan.’
A reporter named Shazia Hasan criticized the video and wrote, “Is this for real? Or someone’s idea of a […] joke? Well, ok I never saw news anchors as genuine journalists but selling juice during a news bulletin? This is insane!”
Is this for real? Or someone's idea of a stupid joke? Well, ok I never saw news anchors as genuine journalists but selling juice during a news bulletin?!! This is insane!!! #news #anchors #journalism #JournalismIsDead #marketing #juice #Advertising #Pakistan pic.twitter.com/9eESpm13im
— Shazia Hasan (@HasanShazia) June 13, 2020
https://twitter.com/DPRArohana/status/1271960109652914176
https://twitter.com/yessirtns/status/1271885280367108096
What do you expect from a palagiarist?? This channel has copied the trademark 'Ab Takk' from 'AAJ Tak' India. Had they been an Indian company, it would have been closed long before.@aajtak
— Rajesh Kumar (@rajeshgaya) June 14, 2020
Mohammad Taqi, a doctor, and columnist commented on the entire episode saying, “The bipolar world we live in: anchors peddling nestle while the news ticker underneath records morbidity and mortality from COVID19 in KP”.
However, few users came to their rescue saying that the news anchors should not be held responsible for what is aired, as they don’t have a choice.
News anchors dont make editorial decisions, they have no choice if they want to keep their jobs
— Nadia Suleman (@NadiaSuleman) June 13, 2020
What's the big deal here @Nestle is paying @AbbTakk for this advertising and they are getting peak visibility during new hour. Some cynics always find faults with innovation!
— Asad Qureshi (@QureshiAsadAli) June 13, 2020
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