Zomato's Unique Move: Kurta Uniform For Women Delivery Partners Goes Viral on Internet
Zomato’s Kurta Uniforms: The online food delivery company Zomato has recently introduced a new uniform for its women delivery partners, announcing that they have the option to wear Kurtas instead of the standard Zomato t-shirts. The company made this decision in response to feedback from its female employees who expressed discomfort with the western-style Zomato t-shirts.
Taking to Instagram, Zomato shared a video and wrote “Starting today, Zomato women delivery partners can choose to wear a kurta.”
The clip showcases Zomato’s women employees trying on the new kurtas and participating in what appeared to be a professional photoshoot. The video highlighted their expressions of gratitude. The women employees can be seen smiling after trying the new uniform. They also thanked the company for the decision.
“Many female delivery partners expressed discomfort with the western-style Zomato t-shirts. So, we gave them a choice,” Zomato said.
After wearing the desi uniform, one of the ‘happy’ women can be hears saying, “Pocket bhi hain (It has pockets too).”
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Since being shared the clip has accumulated thousands of views and positive reactions from the netizens. Several users expressed their appreciation for Zomato’s “thoughtful” gesture.
• “I have started loving this brand more and more, not just because of their service, but because of their thoughts and culture,” a user said.
• “Thanks, Zomato, for creating opportunities for people and saving thousands of lives,” another person said.
• “Such a great initiative to encourage a nurturing and caring workspace for all,” a comment read.
• Good decision Zomato, another user commented.
• Wow, this is very nice, beautiful kurta, another said.
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