Zomato, Indian restaurant search platform is known for their creative ad campaigns, but this time the brand is in trouble. While the campaign tried to show off their tongue in the cheek humor, the brand later had to apologise. Their creative hoardings which were up everywhere in Delhi and NCR area garnered a lot of social media’s attention. It garnered both positive and negative views but was largely slammed by social media users. Following which, Zomato CoFounder, Pankaj Chaddah tweeted saying, “Hey, while we didn’t mean to, we can see why it can be offensive to people, and we apologize for it. We will take this ad down with immediate effect.”
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One poster which has puns on cuss words is getting a mixed response. Some are sharing it as they totally loved the pun and wordplay. But there are some who didn’t like the ad. And the ad didn’t’ go down well with Suhel Seth as well. Soon author Suhel Seth took to Twitter and castigated Zomato and said that their ad was shameful. He even tagged Information and Broadcasting minister Smriti Irani and Advertising Standards Council of India. He tweeted, Shame on you @ZomatoIN ! Absolutely shameful what you’ve attempted to do. Your investors should be sickened by your behavior! @smritiirani : this is outrageous. @ascionline Also Read - Mumbai: 24x7 Delivery of Food Allowed, Movement of Maids From 7 AM to 10 PM. Details Here
Here is the tweet:
Here is Pankaj Chaddah’s tweet:
Here are some other Twitter reactions:
They need to work on their customer service it seems:
Sexist jokes never go down well.
It’s neat for some!
She is fine with the ad!
Yes, that’s true!
It’s all genuine fun!
Other hoardings apart from controversial MC BC ad are:
“The thought process behind the campaign was to leverage outdoor media to catch attention, deliver the key message around online ordering, and create a recall. We’ve just gone live with several of these creatives and we are excited to see how well they have been received. This ad campaign is largely focused on building further awareness about our online food delivery business. While it’s still early days the response to the campaign has been largely positive”, Pramod Rao, Head of Content and Marketing, Zomato told AdageIndia. What do you think about the ad campaign? Sound off your views in the comments below.