As per Brand Finance’s Hotel 50 2024 report, “With a 45 % increase in brand value to USD545 million, Taj has become the world’s strongest hotel brand.
Renaissance Hotels (brand value up 6% to USD620 million)
Double Tree (brand value up 5% to USD2.1 billion). It stands at third strongest hotel brands globally.
Embassy Suites by Hilton is one of the few brands for the brand known for its own design. It remains one of only two hotel brands featured in the Brand Finance Global 500 2024 ranking.
Hanting Hotels plans to open 10,000 hotels by 2030 to become the world's largest single hotel brand as it sheds its budget image and shifts toward the high-end market.
Hilton, with a brand value of USD 11.6 billion, has retained its title as the world’s most valuable hotel brand for the 9th consecutive year.
In China, one of World’s biggest brands is Ji Hotels, an economy line in around 2,000 locations across 31 provinces. Now Ji Hotels will be pushing heavily into the UAE and Saudi Arabia.
Among the top five, Marriott (brand value up 3% to USD3.1 billion) has overtaken Holiday Inn (brand value down 24% to USD2.9 billion) to secure fourth position.
Scandic Hotels (down 7% to USD 724 million) remains a leader in its home market, emphasised by its position as Sweden’s strongest brand.
Shangri-La has 4 brands across different market segments: Shangri-La, Traders Hotels, Kerry Hotels, and Hotel Jen. It stands at 7th position for World's Fastest-Growing Hotel Brands